App design is one of the important parts of a successful mobile app. It enhances user interface, user experience and security. All of these help us attract users who stay and use the apps.
Business owners know that there is fierce competition to attract the attention of users. There are more than 3.5 million apps available in the Google Play Store, and over 1.6 million in the Apple App Store. With such ruthless competition amongst app mobiles, the average user in the world has 93 applications on their phone. They use 41 of them per month.
There are a large number of apps that are barely used. We need to create products that our audience likes in order to stand out.
How do you make a successful app?
It’s important to integrate three factors into an app in order to make it stand out: the market, users, and product. In order to create an app that is both usable and performant, it’s important to bring together the insights of each area.
What makes an app successful? The qualities of a successful app can be divided into two categories: business-centric and consumer-centric.
Consumer-centric qualities
Here are the main qualities of a mobile app that is centered on consumers:
- Product design should not just be visually appealing but also tailored to user needs.
- The user interface (UI), and user experience (UX), should be self-explanatory.
- Covers the key needs and expectations based on people’s use of a feature.
- Stable, reliable workflow
- Sufficient level of data protection
- Quick access to customer service
- Designed to be digitally accessible.
Business-centric qualities
Here are the main qualities of a mobile app that is geared towards business:
- If certain conditions are met, the app and its features can be shipped immediately.
- Enhances user growth and retention
- If the app needs a payment feature, it should offer quick and hassle-free payments.
- Protecting against data breaches
- Maintenance and future development are cost-effective.
These qualities are not easy to achieve. Before we go into our list for key considerations when building an app we want to show you what we mean by successful mobile apps.
App development tips for mobile apps
Consider these tips if you’re looking to create a mobile app that meets the success criteria of your business.
For a wider user base, it’s important that you target different app stores such as Google Play Store or Apple App Store. You should also consider the costs and requirements for publishing apps on these platforms.
1. Identify your audience
Priorities first. First, you need to decide who will use your app.
You can use this exercise to test the market demand for your app idea and the potential business value of it. This exercise will help you to strategize on how to communicate your app idea with your target users. This exercise will also help you strategize how to communicate with your target users (i.e. channels).
2. Customers will appreciate a genuine offer of value
Apps are valuable when they solve a problem that is recognized by the target audience. Even the most basic form of entertainment like Candy Crush can relieve stress and reduce boredom during commutes or while waiting in lines.
3. App business model: Define it
Some companies decide to monetize apps using different advertising-based business models. Some companies charge the user upon downloading, while others charge via in-app purchases.
4. Define the scope and features
You’ve probably spent some time considering your product idea. You have already imagined all the great things that it could do. All the features may elevate its profile. All the features seem essential: social sharing, notifications and payments.
It is better to have less. Early product development is a key factor in achieving this.
5. Select the right technologies for your development strategy
The way a mobile application is developed has as much impact on its success, as does the way it functions. Choosing the right technology is essential. People usually go for the latest technologies as a rule of thumb.
6. Design an intuitive and simple UX/UI
The app’s design makes it successful. Both B2C apps and B2B ones are affected by this. Users want mobile apps that have a simple, intuitive UX/UI.
7. Make sure your team is working together
It is difficult to combine creative thinking with effective project implementation.
You should be prepared to compromise if your original project concept is scaled back during a scoping meeting. You should always base your core features on the problems that you are trying to solve, and the profiles of your users.
8. Keep up performance
If you want to see your app succeed, good is not enough. 53% of downloaded apps are deleted within 30 days. People uninstall apps that they no longer need or desire within one month.
9. Make sure your app is secure
Apps that do not take security and privacy very seriously can be a serious threat to their users. On our devices, we store and transmit sensitive data like payments, banking details, access codes, medical records, personal information, etc.
10. Prepare a marketing strategy
Many mobile applications fail because they don’t offer what consumers want. It happens when companies fail to conduct market and competitor research and develop a product strategy and marketing plan for the product. These elements will be discussed again when the product is ready to go to market.
11. Regularly update your website
The right way to build an app and the proper marketing of it are two of three parts that make up a matrix for a successful mobile application. The matrix’s last part is to maintain and enhance the app once it has been released. You probably want your app to remain on the market if you build it. Don’t forget to keep improving your app. Attention to overall performance, quality and security.
12. Upgrades based on feedback
Base your decisions on data if you want to ensure that your app is relevant to users. They must be satisfied with how they use your product. Analyze the information and respond positively ASAP.
13. User retention is a priority.
On Day 1, the average global retention rate for 31 categories of mobile apps is 25,3%. By Day 30, that number drops to just 5.7%. Make sure to do everything possible to keep users engaged. Before you do, make sure to collect and analyze the data.
Conclusion:
Remember that the key takeaway is to offer real value to your audience. If you don’t deliver any genuine value to users, they won’t use your app regardless of your engagement strategies, features or flashy UI.
